I was recently asked how I overcame my fears of entrepreneurship back when I launched TechSoft Systems in 1983. I had a safe and steady job at Procter & Gamble at the time, and I was contemplating the unthinkable back when technology was a true unknown. For me, knowledge is empowering (I am not an [...]
In a recent Franklin Covey publication, I was re-introduced to a story that I had heard in the past. Somehow, this time, it had a new application. The story, recorded in the book Emotional Intelligence by Dr. Daniel Goleman, is based on a research study conducted by Walter Mischel during the 1960s. The purpose of [...]
The most valuable information in your business is that which makes it better. Because it is unlikely that you are the only business entity that offers what you offer, it is all the more critical to ensure that you are providing the best possible service you can. It is in this area of customer service [...]
No matter what your business is, it’s important to remember that your customers are buying an experience, not just a product. Even if you are selling a commodity, you have the opportunity to differentiate that purchasing experience from that of your competition. Consider who you choose to do business with and why. You shop at [...]